UNSW Defence Research Institute

Maven was engaged by UNSW Canberra to develop a brand, positioning and key messaging for the UNSW Defence Research Institute (DRI) which was due to launch in February 2018. The UNSW DRI was established in response to UNSW Australia’s commitment to be a leading research-intensive university in the 2020 strategic plan. Our brief was to present UNSW DRI as a world leader in defence research.

Maven led a team consisting of the internal research schools, internal communications team and external producers to develop a value proposition, key messaging, communications strategy and a suite of supporting collateral.

 

This project presented the need for effective internal communication. We created a content platform, Groundbreaking, which hosts stories from the research developed by UNSW and it was our role to manage and develop the content working with UNSW research teams and the internal comms team. The content was then hosted on the Groundbreaking platform and seeded through supporting social media channels.

  

When we partner with our clients we learn so much about their organisations and industries. This insight and understanding allows us to identify new and exciting opportunities for their brands. A great working partnership built on trust and understanding allowed us to develop a number of bold creative pieces across video, digital, print, activation, events and exhibition.

Maven’s relationship with UNSW Canberra and the UNSW DRI continues as we further develop the presence of the DRI brand internationally. We look forward to bringing even more exciting projects to life.

 

We encourage you to learn more about the UNSW Defence Research Institute on their website developed in partnership with Coordinate.

Below: portfolio of the collateral created for the launch of the UNSW Defence Research Institute in our partnership with Coordinate.

 

 

 

 

 

 

 

     

 

 

 

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