Pauline has been working in design and advertising for 20 years. She has worked with boutique agencies in London and Sydney as well as larger ad agencies. Pauline spent a large part of her career working closely with ALDI to build and develop their brand as well as their famous weekly catalogue. In this time, both the agency and the ALDI business enjoyed a number of accolades around the success of their growth together. Pauline’s effective leadership of the creative team on this account is a famous feather in her cap.
Pauline specialises in retail creative and art direction. She carefully considers her briefs, reflecting on her audience, the buyers and the messaging medium.
Pauline is undoubtedly a strong creative. Pauline responds to briefs and then some, always going the extra mile encouraging both the Maven team and the client to think outside the box. Unique in her profession, Pauline is reliable, responsive and importantly, realistic. She understands business, overcomes challenges and welcomes collaboration.